A Crackin’ New Exhibition Explores the History of Jacob’s Biscuit Factory
The exhibition Jacob’s Biscuit Factory & Dublin: An Assorted History will be on display at Athlone Castle Visitor Centre from Tuesday 18th September until Sunday 21st October, with the kind permission of Dublin City Library and Archive.
Drawing on the vast 330 boxes of Jacob Biscuit Factory Archives held at Dublin City Library and Archive, and using beautifully illustrated panels, oral histories, and flags, the exhibition tells both a chronological and thematic history of Jacob’s Biscuit Factory. The events of 1913-1922 which impacted on Ireland nationally feature prominently and using the lens of the factory allows the exhibition to provide a unique contribution to the Decade of Commemorations.
The exhibition also tells more broadly the impact of Jacob’s on social, cultural and political life in Ireland throughout the twentieth century. It includes an impressive time-line showing the changing faces of Jacob’s biscuit labels throughout the decades. Visitors will find out about the fascinating history of the Jacobs cream-cracker, who was the marketing genius to develop the concept of Jim Figgerty, and how did major national and international events from 1916 Rising to both World Wars impact the business, customers, and staff.
Members of the public are encouraged to contact Athlone Castle on Instagram (@athlonecastle) and Twitter (@AthloneAT), using #jacobsassorted if they have any Jacob’s memorabilia which they would like to add to the archive, or to share their favourite labels or memories of Jacob’s.In particular DCLA are gathering stories of the after-life of Jacob’s biscuit tins. What did you keep in the tin or box, once all the biscuits were eaten? For example; that spare parts for the first Aer Lingus plane Iolar were carried in a Jacob’s tin!
Normal Athlone Castle admission rates apply